Beware of survivorship bias in your marketing
Just because something worked for someone else doesn’t mean it will work for you.
Go back to first principles
According to Aristotle, first principles are, “the first basis from which a thing is known.”
How to navigate mental health startups as a therapist
How do you know which startups are legit?
How to market a book
You’re writing a book. How do you market it so people actually read it?
How to create an online course
An online course can be a great way to supplement your income as a therapist.
Print ads aren’t dead
Print ads can be an effective way to locally market your therapy practice.
If you build it, they will come
It’s a great movie quote, but not very good marketing advice.