Zero-click content
One of the biggest mistakes I see therapists make with their content is not providing enough value natively in the channel.
Instead, they just use their social media posts or email newsletters to link to their website.
The idea behind zero-click content from Amanda Natividad, VP of Marketing at SparkToro, is to provide value without making people click.
Don’t make them click a link on social media to get value. Put the value right in the post.
Don’t make them click a link in your newsletter to get value. Put the value right in the email.
The more you do this, the more people will trust you enough to eventually visit your website.