Two reasons to write content for your website
There are two reasons to write content for your website.
Most people probably think about search engine optimization (SEO).
Publishing content (e.g. blog posts) increases the likelihood your ideal client will find your website on Google.
Content is also valuable for people who are already on your website. It’s an opportunity to show your expertise and personality.
Yes, discoverability is important. But so is credibility and relatability.