How do clients hear about you?
Do you know how your clients hear about you?
I asked my audience on Twitter and 321 therapists responded.
Therapists, how do clients hear about you?
— Michael Fulwiler (@MichaelFulwiler) December 5, 2022
Over 50% of people said word of mouth or referral. Not surprising.
But more than 14% of people said they don’t know.
If you don’t know, ask. Make it part of your standard intake form or consultation call script.
Track responses in a spreadsheet and look at it every month.
If the directory you’re paying for hasn’t generated a referral in three months, then it’s probably time to cancel it.
Getting a lot of referrals from Instagram? Great. Double down on that as a marketing channel.
If you don’t ask, then you don’t know. And if you don’t know, then you don’t know what marketing efforts are working—and not working.