The purpose of content isn’t to get clients
The purpose of content isn't to get clients.
It’s to deliver value.
Getting clients is a result of valuable content.
But if you create content with the intent to get clients, then it’s probably not going to resonate.
I love this take from Jason Vana on LinkedIn.
When you use content to position yourself to be a trusted resource, to be the person people turn to, and to attract the attention of the right people, then you generate the right clients.