Measure your marketing with these metrics
What gets measured gets managed.
If you’re not measuring the success of your marketing efforts, then how do you know what’s working?
Tracking marketing metrics doesn’t need to be complicated. You can use a simple spreadsheet. Here are a few examples.
Website Visitors
How many people are visiting your website per month? 100? 1,000? If the number is low, then you may need to generate more awareness about your practice by being a lighthouse.
Leads
A lead is someone who has expressed interest in your practice by filling out your contact form or booking a consultation call. If you’re getting visitors to your website but they’re not converting to leads, then you may need to return to the foundation.
Conversion Rate
What percentage of leads convert to clients? 10%? 50%? If you’re getting a lot of interest from people who aren’t the right fit, then you may need to return to the foundation.
This is by no means an exhaustive list. What marketing metrics are you tracking?