Is having a specialization bad for business?
Is having a specialization bad for business?
Are you leaving money on the table by saying no to clients who want to work with you?
Not exactly. Here’s why.
Limiting who you work with doesn’t limit your ability to generate income. If anything, it makes it easier to get referrals and gives you the opportunity to become an authority.
It also helps you deliver better care. Choosing to work with everyone can actually be a disservice to your clients, especially if you don’t have expertise in the particular issues they’re struggling with.
Finally, having clients who are a good fit makes the work more enjoyable, which impacts how you show up as a therapist and helps to avoid burnout.
It may seem scary to turn clients away, especially if you’re just building your practice.
There’s more than enough clients out there.