How to be a guest on podcasts
Have you ever wanted to be a guest on a podcast?
It can be a great way to market yourself and build your reputation as an authority on a topic.
It can also be an effective way to grow your audience on social media if the podcast shares the episode and tags you.
Here’s how to go about it.
First, think about who you want to reach. What podcasts does that target audience listen to? Build a list.
SparkToro is a helpful audience research tool that suggests podcasts people listen to based on their interests. If you want to reach other therapists, here is a good starting point.
Next, think about your area(s) of expertise. What are you particularly qualified to talk about? Write it down.
Listen to the podcasts on your list to get a sense of the host’s interview style and previous guests to see if you would be a good fit.
Reach out to the podcast host via email or social media and focus your pitch on the value you can provide to their audience, not just your credentials. Here’s an example:
“Hi [podcast host], I loved your episode with [recent guest] where you talked about [topic]. I particularly enjoyed [detail from the episode]. My name is [your name] and I’m [brief bio]. I’d love to come on the podcast to talk about [your area of expertise], which I think your audience would find valuable.”
Keep it simple.