You’re not for everyone and that’s okay
I talk to therapists all the time who are hesitant to niche down because they’re worried about not being for everyone.
But when you try to be for everyone, you end up not being for anyone.
The same is true about sharing your beliefs and values in your marketing (e.g. website, social media, directory profiles).
When you try to appeal to everyone, you end up not appealing to anyone. Your marketing is boring.
If you want to stand out, then you need to be okay turning some people off, too.