You don't need to be everywhere
Marketing can feel overwhelming.
How are you supposed to network, answer emails, write blog posts, tweet, make videos on TikTok, respond to comments on Instagram, and still have enough time to see a full caseload of clients and write notes?
You don’t need to be everywhere. Instead, pick one marketing channel to focus on and do it really well. Here's a non-exhaustive list of channels.
Online (Organic)
Twitter
Google/SEO
Pinterest
Facebook
Facebook Group(s)
WhatsApp
Instagram
Snapchat
LinkedIn
TokTok
YouTube
Tumblr
Reddit
Email
Medium
Influencers
Podcasts
Online (Paid)
Paid Facebook/Instagram
Paid Google/SEM
Paid Pinterest
Paid Snapchat
Paid email sponsorships
Paid branded content
Paid influencers
Offline
Conferences
Expos
Conventions
Trade shows
Magazines
Posters/pamphlets
Cold calls
Direct mail
Community groups
Successful marketing is about spending more time on less things that make a bigger impact. Quality over quantity wins every time.