What is your “zone of genius” as a therapist?
What is your “zone of genius” as a therapist?
According to Dr. Gay Hendricks in his book The Big Leap, every activity you perform falls within four zones.
Zone of incompetence: Activities that others can do better than you.
Zone of competence: Activities that others can do just as well as you.
Zone of excellence: Activities that you do extremely well.
Zone of genius: Activities that you’re uniquely suited to do.
The goal is to only do things in your zone of genius and outsource everything else.
As a therapist, if writing blog posts isn’t within your zone of genius, outsource it.
If social media isn’t within your zone of genius, outsource it.
The same thing is true for accounting tasks like bookkeeping, taxes, and payroll (Heard can help with that).
One of the best things you can do for your business is to do less.