The underrated benefit of having a niche
Having a clearly defined niche makes marketing easier. It also makes it easier to get referrals.
But it has another underrated benefit.
It gives you the opportunity to be an authority on a topic.
With a niche, you can:
Be interviewed by the media
Be a guest on a podcast
Write a book
Get hired as a speaker
Don’t underestimate the riches in the niches.