The marketing rule of 7
The “marketing rule of 7” says people need to hear about something at least seven times before taking action.
Why seven? It goes back to the movie industry in the 1930s. Researchers found a potential moviegoer needed to see a movie poster at least seven times before they would go to the theater.
So if you feel like a broken record in your marketing, keep going.
Your audience probably needs to hear the message again.