The complete list of niches for therapists
How you market your therapy practice depends on who you’re marketing to, which is why defining your niche is so important.
Your niche is the target population you serve—your ideal client.
But where do you even begin?
To get you started, here’s a complete list of niches for therapists. Many of these niches have sub-niches. The more specific, the better.
Addiction
Substance use / alcohol / drugs
Gambling
Gaming
Technology
Aging / geriatric
Anger management
Anxiety
Anxious high achievers
Excoriation disorder
Generalized anxiety disorder
Health anxiety
Obsessive-compulsive disorder
Panic disorder
Specific phobias
Social anxiety
Body image / self-esteem / self-confidence
Burnout
College / university mental health
College athletes
Couples / relationships
Abuse
BDSM / kink
Divorce mediation
Fertility / infertility
Infidelity / affairs
Polyamory / consensual non-monogamy
Pre-marital
Same-sex couples
Sexual dysfunction
Depression
Postpartum
Seasonal affective disorder
Suicidality
Disability / chronic illness
Cancer patients
Chronic pain
Diabetics
Long COVID
Dissociative disorders
DNA surprises
Donor conception
Secret adoption
Eating disorders
Ecotherapy
Equine-assisted therapy
Family
Adoption
Adult family relationships
Blended families
Estrangement from family members
Factitious disorder imposed on another (FDIA)
Family of origin
Siblings of people with disabilities / SUD / mental health disorders
Support for special needs families with neurological / physical disabilities
Financial therapy
Money shame
Money trauma
First responders
Forensic psychology
Criminal behavior analysis
Expert testimony in legal cases
Legal and court-related counseling
Friendships
Build new friendships
Maintain closer, healthier connections
Navigate friendship breakups and feelings of loneliness / disconnection
Grief
Child / infant loss
Pet loss
Hoarding
Immigrants
Third culture kids
Imposter syndrome
Incarcerated / legal system
Insomnia / sleep disorders
Kids
Children adjusting to divorce / split households
Play therapy
Teens / young adults
LBGTQ+
Learning disabilities
Life transitions
Divorce
Retirement
Career
Military / veterans
PTSD
Military spouses / families
Military sexual trauma
Moral injury
Misophonia
Men
Black men
Neurodivergence
ADHD
Autism
Dyslexia
Parenting
Deciding whether to have kids / family planning
Parenting after trauma
Co-parenting
Perinatal health
Psychedelic assisted therapy
Psychedelic Harm Reduction and Integration (PHRI)
Refugees
Self-harm
Sex offenders
Sex workers
Specific modalities
ACT
CBT
DBT
EFT
EMDR
Gottman
IFS
PBT
Spirituality / religion
Sport psychology / performance
Disabled athletes
Stress
Therapists / mental health professionals
Tic disorders
Tourettes syndrome
Trauma
Childhood trauma
Medical trauma
Racial trauma
Religious trauma
Sexual trauma
Workplace trauma
Women
Black women
Menopause
Once you’ve identified your ideal client, use this formula to craft your niche positioning statement.
I help [ideal client] struggling with [challenge] achieve [outcome].
For example:
I help high achievers struggling with anxiety achieve calm.
I help Black women struggling with racial trauma achieve healing.
I help same-sex couples struggling with communication achieve connection.
Did I miss any? Contact me and let me know so I can add them to the list.