How to be top of mind
Some potential clients aren’t ready to buy from you right now.
Maybe it’s too early in their customer journey.
Maybe it’s just not a good time.
The goal of marketing is to be top of mind when people are ready to buy.
You can do this by building your reputation as a subject matter expert in your niche.
Write blog posts. Post on social media. Be a guest on podcasts. Speak at conferences.
The more you do those things, the more top of mind you’ll be.