Stop doing random acts of marketing
A lot of therapists do random acts of marketing.
It feels like you’re doing something, but there’s no real strategy.
It makes it difficult to be consistent.
Follow a marketing plan instead. It doesn’t need to be complicated.
For example:
Post on social media three times a week
Publish a blog post once a week
Send a newsletter once a month
Meet with another therapist once a month
Attend a networking event once a quarter
Audit and update your website once a year
It’s less about what you do and more about the intention in which you do it.