Content consumption is key to content creation
A therapist asked me recently how I come up with ideas for my newsletter every week.
Maybe you’re struggling to come up with ideas for your own content.
Sometimes I get inspiration from things I see in the wild, like this flyer in a coffee shop.
But most of my ideas come from consuming other people’s content.
I read books about marketing. I listen to marketing podcasts. I follow other marketers on social media.
Content consumption is key to content creation.