Show your face
Showing your face is one of the best things you can do in your marketing.
Why?
Because selecting a therapist is an emotional decision. People want to work with a therapist they can relate to.
It’s hard to relate to someone when you can’t see their face. It feels impersonal.
Kelly McKenna, LCSW is a great example of this. She has a bunch of high quality photos on her website that appeal to her target audience: millennial women.
I previously shared some guidance on how to take a good headshot.
While you’re at it, take a whole photoshoot. My friends at Mindful Admins just started offering photography services in the Northeast.
More photos of you, less photos of stacked rocks.