Return to the foundation
You can’t build a house without a foundation.
The same is true for marketing.
The foundation of any marketing strategy has two parts: audience and messaging/positioning.
Your audience is your ideal client. Be as specific as possible.
Your messaging/positioning should speak to your ideal client. Empathize with their pain.
Without a clear understanding of your audience and clear messaging/positioning, your marketing will fall flat.
So if you’re struggling to get clients, or if you’re getting the wrong type of clients, return to the foundation.