Authenticity is relatability
Clients look for a therapist they can relate to, which is why it’s so important to be authentic in your marketing.
This is especially true as we head into election season. Gone are the days of therapists being a “blank slate.”
Don’t be afraid to talk about your beliefs and values. Share what’s important to you.
You’re not going to appeal to everyone and that’s okay.
As Patrick Casale from All Things Private Practice says, “authenticity is relatability.”