Your marketing probably isn’t clear enough
I spoke to a therapist last week who wanted more clients.
So I went to their website and their homepage said...
REMOVING BARRIERS. UNLOCKING POTENTIAL.
Those things sound nice, but what do they mean?
Do you know what they do or who they help?
Probably not. I didn’t.
Remember, you have five seconds before someone leaves your website. That’s not a lot of time.
Instead of trying to be clever, be clear.