Why matching sites are better than directories
Directories are one of the most effective ways to market yourself as a therapist.
They’re an easy way to get backlinks to your website, which can help you rank higher in search results.
Psychology Today is the most popular directory with more than 160,000 therapists listed, but it’s not the only option. In fact, there are nearly 100 online therapist directories where you can list your services.
Other popular options include GoodTherapy and TherapyDen (free).
Open Path helps people find affordable therapists.
More niche options include Therapy for Black Girls (for Black female therapists) and the Gottman Referral Network (for couples therapists).
SimplePractice just announced its own directory, Monarch.
And while a lot of people use directories to find a therapist, that volume of interest can actually work against you if you’re getting inquiries from potential clients who aren’t a good fit—not to mention the spam calls and emails.
That’s why therapist matching sites, like Mental Health Match, are better than directories because they give you better, higher-quality referrals.
Here’s why matching sites are better than directories.
Get matched with more of your ideal clients
Matching sets the foundation for a strong therapeutic relationship
Clients don't have time to browse profiles
Clients need help understanding their options
I'm not anti-directory. If your directory profile is working well for you, great. But if you’re not getting any referrals, or if you're not getting the right kind of referrals, consider a matching site like Mental Health Match.
Want feedback on your directory profile? DM me on Twitter and let me know. I’d love to help.