What’s your x-factor?
If you’re struggling to decide on a niche for your therapy practice, consider your x-factor.
Your x-factor is your superpower. It’s what makes you unique, what you're passionate about, and what you've improved over time with effort and practice.
Your niche is about your ideal client. Your x-factor is about you.
Here’s how to think about it.
Interest: What do you like doing?
Expertise: What are you good at?
Demand: What is the demand in the market?
The key is to find something at the intersection of all three.