Slowly and then all at once
Marketing is like pushing a boulder up a hill.
It’s a lot of work in the beginning. It feels like you’re fighting an uphill battle. You publish content and no one reads it.
Keep going.
Once you reach the tipping point, the boulder rolls down the other side. You start getting referrals. Your phone doesn’t stop ringing.
Soon you’ll have more interest than you can manage.
It happens slowly and then all at once.