Simplicity is the ultimate sophistication
“Simplicity is the ultimate sophistication” is a popular quote attributed to Leonardo Da Vinci.
It was the headline of Apple's first marketing brochure in 1977. According to Steve Jobs, “it takes a lot of hard work to make something simple.”
You may feel tempted to use complex language in your marketing to show your clinical expertise.
But in reality, simple is better when it comes to marketing yourself as a therapist.