Nobody wants a discount surgeon
If your inbox is like mine, it’s full of Black Friday and Cyber Monday promotion emails.
You may be tempted to discount your services, too.
Nobody wants a discount surgeon.
The same is true for therapists.
Price can be a signal of value and quality.
That’s not to say all therapists who charge expensive fees are high quality. Or that you shouldn’t offer a sliding scale to clients who can’t afford your full fee.
But you shouldn’t undersell yourself, either. Charge your worth.