Narrow your audience
You’ve probably heard the saying, “If you try to be for everyone, you won't be for anyone.”
Most of the therapists I work with don’t have a marketing problem. They have an audience problem. More specifically, their target audience isn’t narrow enough.
They worry that if they pick a niche that’s too small, they’ll struggle to get clients. But the opposite is true.
The more you narrow down your target audience, the bigger your audience gets.