Marketing is a value exchange
In its most simple form, marketing is a value exchange.
The more use value you give to your audience, the more likely they are to give you cash value in return.
You can provide value by:
Posting on social media
Writing a blog post
Doing a podcast interview
Hosting a podcast
Speaking on a panel
Giving a public talk
Offering a webinar
Moderating an online community
Writing a newsletter
If you think about marketing as a value exchange, then it’s not about sales or self-promotion. Instead, it’s about showing up and helping people, which builds trust.
The only question is, how will you provide value?