How to name your therapy practice
If you’re thinking about going into private practice, then you'll need to decide on a name.
Or maybe you’re already in private practice but you want to change your business name.
According to Joe Sanok of Practice of the Practice, there are five types of practice names: location-based, specialty-based, process-based, personality-based, and name-based.
Which is the best type? Like most things, it depends.
Location-based (e.g. Seattle Marriage Counseling) is good for local SEO but can become an issue if you want to expand to another location.
Speciality-based (e.g. The Black Male Therapist) works well if you have a specific niche.
Process-based (e.g. The Art Therapy Practice) is helpful for people looking for a particular modality or approach.
Personally, I like therapy practice names that describe an outcome or future state (e.g. A Better Life Therapy) because it’s aspirational.
I don’t recommend using your personal name if you plan to hire other therapists or sell your practice. You can always register your business with your name and use a different “doing business as” (DBA) name.
You’ll want to make sure your business name isn’t already taken. Here’s how to do that.
You’ll also want to make sure your domain name isn’t already taken. I use Namecheap.
Finally, this is a great resource for naming your business from Dr. Marie Fang of Private Practice Skills.
If all else fails, you can use this private practice name generator.*
via Very Bad Therapy
*For legal purposes, this is a joke.